As the increased press attention to the person of Jackson, the singer and his entourage to use this noise to extract the unspeakable dotole financial gain. In 1983 he signed a contract with «Pepsi cola», in which must be removed in their advertisement. During the shooting an accident, which Jackson received burns all individuals. Despite this, in 1984 he was again leading the American charts, this time recorded in duet with Paul McCartney song «Say Say Say». The following year, Michael bought a large portion of the shares of ATV Music Publishing, have the rights to most of the songs The Beatles, which led to misunderstanding with McCartney, who himself wanted to buy back those shares. Michael Jackson also worked with Freddie Mercury, making it a few test recordings, told the Queen guitarist Brian Harold May. However, for unknown reasons, the cooperation has not taken place. Officially referred to the employment of both musicians.
At the time of writing a new album for the first time Jackson started a charity project, which his career will be done. Together with Lionel Richie wrote «We Are the World» (We are - this world) - a charity single, performed with the great stars of first magnitude to help disadvantaged children in Africa. In 1986, this song was perepeta in German ( «Wir sind die Welt») famous punk-rock performer Nina Hagen.
The third album of the tandem Jackson-Quincy, «Bad», were on the top of Billboard 200 for six weeks and gave the world another seven hits, five of which went to the top of Billboard Hot 100: «Bad», «I Just Can ' t Stop Loving You »,« The Way You Make Me Feel »,« Man in the Mirror »and« Dirty Diana ». The album «Bad» Jackson and Quincy tried to follow the recipe for success the previous drive (use a bit stylish, smooth funk-jazz and electric guitars), but to do everything much larger. The album was realized in a very solid run of 29 million copies.
Then Michael was busy with his first tour as a solo artist in support of the album «Bad». It was a trip to 15 countries, which took most of 1988, for the duration of which was provided to complete the disposal of a bus, plane and helicopter. In 1987 Jackson dropped in a three-dimensional movie «Captain EO». The latter, with a budget of $ 17 to 30 million, lasted only 17 minutes and at that time was the relatively high-film length. This was Jackson's first appearance on the big screen.
In the 18-minute clip of the opening song of the album «Bad» was not difficult to notice changes to the exterior of the singer. Despite the fact that the color of his skin was black throughout childhood, from 1982 he began to brighten, and became a light-dark. This was so evident that this was the writing all the press, and not just yellow. Jackson explained that a rare disease and dispelled rumors that it is the result of deliberate action. In addition light skin, another reason for change and the singer had plastic surgery. Despite the claims of several surgeons that Jackson was subjected to several operations in the nasal cavity, as well as a raised forehead, thinning of the lips, cheeks in operation, Jackson, in his autobiography of 1988 Moonwalker writes only two plastic surgeons and the establishment of a nose dimple on the chin, while the rest of the exterior changes blames sexual maturity and diet.